Marketing and Advertising Solutions

Driving your sales with unique data and channels

Reach your marketing goals by segmenting and customizing for your audience and given them access to a single communication channel.

Marketing and Advertising Solutions

Driving your sales with unique data and channels

Reach your marketing goals by segmenting and customizing for your audience and given them access to a single communication channel.

Data Driven Media

Communicate with your customers in a more personalized way

Data & Analytics

We connect digital marketing and telecommunications ecosystems with data and machine learning

Brand Presence

Boost your brand in different communication channels

Business Messaging

Communicate with your customers faster and more directly

Data Driven Media

Correctly use your customers’ information and enhance it to get to know them better and be able to communicate with them in a more personalized way. Convert data into knowledge and knowledge into profitability.

Data Rewards
Messaging
Display
TV
Data Rewards

The Advertising that Hooks

A format with which we ensure users will interact with the brands’ campaigns by viewing a video in exchange for browsing data packages. The brand pays for full views and correct answers.

Data Rewards Video

A format with which we ensure users will interact with the brands’ campaigns by viewing a video in exchange for browsing data packages. The brand pays for full views and correct answers.

Data Rewards Lead

A format with which we guarantee brands can collect qualified information about their customers with an interest in their products and services in order to generate sales leads, do surveys and subscribe to services. The advertiser only pays for leads generated from the requested audience.

Data Rewards offline

A product that guarantees and strengthens the relationship between brand and customer, rewarding users with data for the purchase of a product or service. The consumer, when buying a certain product or registering for a specific service, will obtain a code that can be activated via the web page, in order to obtain its data package.
Messaging

The best way to get your campaigns heard

We offer the brand the possibility of making an impact with a high segmentation capacity on customers who have agreed to receive communications messages. All of this is done with the universality and high opening ratios offered by SMS messaging.

We offer the brand the possibility of impacting clients who have previously agreed to receive communication messages
Display

Mobile advertising campaigns

We offer enriched impressions that facilitate the delivery of marketing messages during mobile campaigns. Campaigns are made more effective with the use of anonymized data that identify relevant demographic and behavioural variables for the brand. It makes it so campaigns can be viewed in any format recognized by IAB in addition to allowing VAST and MRAID for video and other enriched formats with 100% compatibility with all mobiles offered.

TV

Personalized TV advertising for each household

The digital concept has reached the world of TV and linear TV campaigns can have their adverts segmented for each household based on their characteristics, tastes and consumption patterns. The big advantage for advertisers is having a feasible tool that allows them to make progress with what we call "precision marketing": reaching consumers at the right time with a relevant message and at the right frequency.

We offer a viable tool that allows them to advance in precision marketing

Data & Analytics

We offer a combination of diverse technologies by applying machine learning and the power of network data to create products that connect the digital marketing and telecommunications ecosystems all while maintaining consumer privacy.

Footfall analytics
Audience
Footfall analytics

Internal channels for experiential displays

A solution that analyses shop visit rates on devices exposed to a digital advertising campaign versus the visit rate for all devices that did not see the advert.

We offer brands access to a daily report that includes increase rates, conversion of the media selected, audience or creativity segments as well as the opportunity to optimize the campaign results throughout its duration by driving shop visits.

We offer the brand access to a daily report on the rate of visits to the store and devices, promoting visits to its stores
Audience

Precise target public segmentation for your digital campaigns

We offer different types of audiences with the data collected from customers and always with express consent, so advertisers, marketers and publishers can find the target sought at the right time based on demographic, behavioural, third-party location and other data.

We offer audience segments generated from customer data with consent to find the right target

Brand Presence

We have a variety of channels to help brands build a valuable image where consumers generate beliefs, sentiments and experiences.

In-store
Sponsored data
In-store

Internal channels for experiential displays

We make the physical and digital space inside Movistar shops available to brands. There are many formats available depending on your brand’s communications goal: giant charts, catalogue displays, websites (banners, online shop), social media, messaging, CE screens, signs and digital invoices.

We offer physical and digital spaces within Movistar stores, to offer formats available depending on the objective of brand communication
Sponsored data

Sponsored browsing that brings you closer to your customers

A format that allows brands to offer users browsing without consuming their connectivity data, thereby encouraging brand interaction with their customers.

Business Messaging

The most effective channel for reaching users.

We offer companies messaging packages so they can quickly and directly communicate with their customers via SMS and RCS. Plus, with Business Messaging, we guarantee the reliability and security of all communications.

We offer messaging packages to companies to communicate faster and directly with their customers through SMS and RCS
Our success stories
All our success stories
Retail

LUCA Messaging: Nike – 50% Discount Promotional Campaign

LUCA Messaging: Nike – 50% Discount Promotional Campaign
Industry

Data Rewards: Designing the Brand Notoriety Institutional Campaign

Data Rewards: Designing the Brand Notoriety Institutional Campaign
FMCG

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign
All our success stories
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