Boosting the value of the media
Discover everything you don’t know about your current and potential customers to improve your company’s marketing and financial results
Big Data and AI in the media
With digitization, traditional offers must be adapted and the business must be transformed to an integrated model that is capable of meeting the demands of the new consumption habits of ever more demanding and hyper-connected users.
By using Big Data, Advanced Analytics and Artificial Intelligence, companies in this sector can take advantage of the potential of these technologies to improve their knowledge of consumers and optimize their sales, advertising and content strategies. They can also develop new services, digital media and applications to generate new business opportunities and ways to connect with their audiences.
Opportunities for news media
At LUCA, we accompany media outlets and other sector companies throughout their digital transformations with a focus on the following segments: Publishers, the Press, Magazines, Radio, Television, Video, Film, Internet and/or Television Advertising, Music and Videogames.
Customer segmentation and analysis
Identify and group users by their content preferences, detecting interests and behavioural patterns to enhance their attraction, loyalty and retention.
Bring together information on your audience and their behaviour to create, predict and recommend adequate content taking into account consumer demands and expectations to make the greatest impact on the audience.
Open up new ways to generate revenue and adapt your advertising strategy to optimize the price, placement and format based on the volume and potential customers to maximize the economic return.
Develop a strategy combining technologies, business models and content distribution aimed at managing the audience in an aggregate way to enhance the user experience.
Advert tech & addressable ads
Create advertising and targeted advert gateways and interfaces that manage advertising formats in real time and make it possible to connect advertisers and potential customers in real time.
Consulting and Analytics
We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.
We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.
We work with the mass media to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.
Technology, Infrastructure and Security
We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.