Optimizing resources in culture and sport

Discover things you didn't know about your current and potential customers to improve your marketing results with a unique value proposal featuring Big Data and AI services

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Success stories
Opportunities

Big Data and AI in culture and sport

With the possibilities offered by Big Data and Artificial Intelligence, museums and sport organizations can exploit the potential of data and develop strategies and initiatives aimed at smarter management of their facilities, enhancing the user and visitor experience and increasing their knowledge of their audience.

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Media

Data Rewards: Designing the Strategic Campaign for the Release of Pets

Data Rewards: Designing the Strategic Campaign for the Release of Pets
Culture and Sport

Sierra Nevada: The First Smart Ski Resort in Spain

Sierra Nevada: the first smart ski resort in Spain
Culture and Sports

Analysing the Profile and Origin of the People Going to Allianz Parque in Brazil

Analysing the Profile and Origin of the People Going to Allianz Parque in Brazil
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Opportunities for the culture and sport sector

Museum

With greater visitor knowledge and internal process and facility optimization, museums can adapt their offer to make a bigger impact and be more attractive.

Smart experience

Enrichment and personalization of their visit to create an experience beyond mere entertainment.

360º visitor vision

Visitor identification and segmentation to adjust the means of contact and communication and adapt the museum offer and experience.

Smart marketing

Smart marketing management based on visitor behavioural profiling and automated campaigns.

Works dissemination

Promoting works of art as the key to attracting visitors, increasing the impact of visits and getting opinion leaders to talk about the museum.

Sensor systems

Selecting the right technologies and devices for operational optimization.

Sport

Based on the analysis of data from athletes and teams, facilities and fans and using advanced analytics capabilities, sports organisations can optimize their space and adapt their sports, sales and marketing strategies.

Smart stadiums

Digitizing stadium operations with sensor systems to capture information in order to enhance facility and resource performance.

Team performance analytics

Capturing, unifying, processing and analysing all the information generated in relation to the sport and the athletes in order to extract and predict match, performance and behavioural patterns.

Business incomes

Member, stadium-goer and/or fan segmentation and analysis to personalize the club’s offer and boost business from a B2C and B2B perspective.

Fan engagement

Monetizing club-related fan phenomena with brand image management in all channels for more effective content and communications.

Sport Analytics

We provide sports teams with insights to encourage data-based sport decision strategies.

With advanced data analysis, we apply the latest advances in Sports Science, Big Data, Artificial Intelligence and Machine Learning to training session planning and creating analytical tools to provide additional team performance knowledge for competitions.

Cycling
Esports
Running
Basketball
Cycling

We promote the strategy of sports decisions based on data

LUCA works with the technical staff of Movistar Team and the global team of Telefónica’s Sponsorship in order to drive a data-based decisión making strategy.

Thanks to advanced data analysis we help to improve the performance of the cyclists and the results of Movistar Team. We apply the latest developments in Sports Science, Big Data, Artificial Intelligence and Machine Learning to the planning of training and to the creation of analytical tools that offer additional knowledge about the team’s performance in competitions.

We use Big Data technologies to optimize the performance of bikers from the Movistar Team
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Movistar Team, the success story of technology applied to sport

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Esports

Movistar Riders and LUCA work alongside each other to bring Big Data to the world of eSports

The collaboration focuses on two main areas. Firstly, the promotion of the physical and mental training of the players as a key for their performance. Secondly, the use of macrodata (generated during both training and competitive games) in order to build an analytical tool that bring unique insights about the players, the competition and the rivals they face. All of this is built by a multidisciplinary team from both organizations.

Our objective is to contribute to the competitive development of Movistar Riders.

Conference where we explain how the best eSports team in the world is created through Big Data and AI technologies
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Running

The advanced analysis of Big Data is incorporated into the Movistar Half Marathon of Madrid 2019

The advanced data analytics helps sportspeople to improve and better themselves every day. Since the division of LUCA Sports Analytics, we collaborated with the Movistar Madrid Half Marathon processing all of the registered data of the participants to later offer an accesible console on which every runner can see their personal performance statistics, compared with the other participants in their category.

Check your own statistics from the Movistar Half Marathon Madrid 2019
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Basketball

We develop tools which support sporting decisions of the Movistar Student basketball team

Since LUCA collaborated with the Movistar Student basketball team through the development of tools which support the decisions of the technical personnel of the club and to improve sporting performance, thanks to advanced data analysis dashboards for temas and sportsman.

The analysis which they are developing through the use of Machine Learning and Artificial Intelligence to transcend the generation of indicators. These algorithms will allow the creation of predictive models, automatically detecting determining variables in victories as well as other aspects to improve competitiveness through complete season analysis and historic statistics of a large number of players. We bet on sport, providing insights to teams to help them in making sporting decisions.

LUCA helps Movistar Estudiantes improve the performance of their basketball players with Big Data and AI technologies
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Telefónica renews its sponsorship until 2021 with Movistar Estudiantes

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Telefónica renews its sponsorship with Movistar Estudiantes

Telefónica renews its sponsorship with Movistar Estudiantes

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Why LUCA

Consulting and Analytics

We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.

Cultural Transformation

We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.

Business Insights

We work with the culture and sport sector to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.

Technology, Infrastructure and Security

We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.

Read all our blog articles
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Success Story: LUCA Transit and Highways England
Artificial Intelligence Big Data

Success Story: LUCA Transit and Highways England

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Success Story: Using Big Data to improve Tourism with Iberostar
Artificial Intelligence Big Data

Success Story: Using Big Data to improve Tourism with Iberostar

10 Dec — Blog LUCA
Artificial Intelligence in the Industrial Sector: the success story of Repsol
Artificial Intelligence Big Data

Artificial Intelligence in the Industrial Sector: the success story of Repsol

5 Dec — Blog LUCA
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