Understand your audiences with Big Data and AI
Conduct out-of-home advertising campaigns targeted at the right segment and at the right times
Big Data and AI in the Out-of-home advertising (OOH) sector
Why not apply what we know about audiences to OOH advertising as well? At LUCA, we offer more detailed insights so the out-of-home advertising sector can conduct smart campaigns.
By combining the broad variety of datasets available to Telefónica (from network connections to CRM and web behaviour), it’s possible to detail the audience profile for a specific time and place so OOH Media Owners can monetize their assets and agencies and advertisers can segment their target audiences more effectively based on demographic characteristics.
Opportunities for agencies and advertisers
The fusion of our powerful capabilities and our experience in the sector allows us to offer our customers competitive advantages:
Increasing audience value through pre-measurement: trend prediction, predictive analysis of route frequency and estimated impressions.
Designing smart campaigns targeted at the right segment and at the right times.
Improving decision making on where and when to launch strategic campaigns for brands.
New points of advertising
Comparing the potential of several locations for new points of advertising.
Get the most out of your OOH advertising
Contact us to increase the impact of your campaigns
Consulting and Analytics
We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.
We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.
We work with the advertising sector to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.
Technology, Infrastructure and Security
We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.