Identifying the audiences that travel near advertising mediums in Peru

A service for companies that seek to know their potential audience better

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A Quick Look

With insights from LUCA Audience, Clear Channel has launched Clear Targets, a tool that identifies audiences for advertisers in order to design ad hoc marketing campaigns and determine their impact, scope, frequency and the buying intentions of people traveling through the city.

PRODUCTS & SERVICES

Analytics

Business insights Crowd Analytics

INDUSTRY

Advertising Out of Home

COUNTRY

Peru

About Clear Channel

An outdoor and digital advertising company present in Lima and the provinces for more than 40 years, it’s a leader in Peru and around the world with a broad variety of formats for public roads. Part of Clear Channel Outdoor Holdings, Inc., it’s one of the largest outdoor advertising companies in the world with a global network

Our customers’ trust

Tommy Muhvic – Pintar

Director of Sales and Marketing at Clear Channel

“The Clear Targets platform allows us to understand our audience demographics and, added to the development of layers which are placed over our elements, we can segment in accordance with the industry, preferences or affinity each of our advertisers are looking for. It’s an innovative Big Data product that helps us stand out, stay one step ahead and offer a new product for ad hoc marketing campaigns”.

The Project

With insights from LUCA Audience, Clear Channel has launched Clear Targets, a tool that identifies audiences for advertisers in order to design ad hoc marketing campaigns and determine their impact, scope, frequency and the buying intentions of people traveling through the city.

The challenge
To revolutionize the public road system and offer its advertising customers a platform to easily identify and better understand their audiences. 

The solution
With insights, Clear Channel has launched Clear Targets, a tool that identifies audiences for advertisers in order to design ad hoc marketing campaigns.

The Challenge

Optimizing audience knowledge

Clear Channel Peru seeks to revolutionize the public road system and offer its advertising customers a platform to easily identify and better understand their audiences to later create ad hoc campaigns.

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Identifying audiences in Peru

The Results

With the LUCA Audience solution, Clear Channel has presented Clear Targets: the all-new Clear Channel Peru platform that can:

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Identify audience movements and the profiles of the people who travel by the Clear Channel advertising mediums in the country to make the investments clients make in these advertising campaigns more efficient.

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Understand all audience demographics - age, socioeconomic level, gender, place of residence and where the people work.

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Segment in accordance with the industry, preferences or affinity each of our advertisers are looking for.

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Know aspects like the impacts, scope, frequency and buying intentions with information that is updated monthly.

Why LUCA?

At LUCA, we work with all sectors by offering an extensive range of products and services adapted to each industry from unique business insights based on anonymized and aggregate telcom data form +350 million customers in our mobile network to digital transformation projects using Big Data and Artificial Intelligence technologies.

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