Design of the strategic campaign for the launch of The Secret Life of Pets

Better branding, performance and conversion results for marketing campaigns

Illumination Mac Guff
Big Data in the Cinema Industry

Thanks to Data Rewards, our mobile advertising solution that maximizes branding, performance and conversion results, the animation studio Illumination Mac Guff achieved 32 times higher results in its campaign to launch the film "The Secret Life of Pets" in Brazil.

PRODUCTS & SERVICES

Marketing & Advertising Solutions

INDUSTRY

Culture and Sports

COUNTRY

Brazil

About Illumination Mac Guff

Illumination Mac Guff is an internationally recognized animation studio based in Paris. Among its most famous productions are Despicable me, Minions, The Secret Life of Pets and Sing. They are also in charge of all the marketing actions that support the launch of each film.

The Story of the Project

For the launch of The Secret Life of Pets in Brazil, Illumination Mac Guff used a mobile cross channel strategy, based on our Data Rewards solution, a solution that offers the customer a reward in the form of small data packets for interacting with the brand. Firstly, the trailer was broadcasted to a potential customer who had profile of someone who likes films.

To reinforce the impact, push notifications were sent out the day of the premiere to all those who had seen the trailer, encouraging them in the message to buy tickets online. Thirdly, geolocation data provided insights into those that had passed by the movie theatres where the film was being released and were also targeted by advertisements.

The challenge

Efficient use of mobile advertising to bring more traffic to physical cinemas

The objective of the campaign was to generate awareness and bring more audiences to the physical cinemas, something that is becoming more and more complicated due to the great offer of simultaneous entertainment platforms which are on offer today.

play 1:47

The campaign results for the launch of The Secret Life of Pets with Data Rewards

The results

A result 32 times higher than the average in online advertising

check

475,000 video views

check

45,000 clicks on notifications

check

164,000 people targeted by geolocation

check

46% increase in recall rate

check

16% increase in purchase intention

Why LUCA?

At LUCA, we work with all sectors by offering an extensive range of products and services adapted to each industry, from unique business insights interpreted from anonymized and aggregate telcom data from +350 million customers in our mobile network, to digital transformation projects using Big Data and Artificial Intelligence technologies.

Find out more about the Culture and Sport Industry
Other products and services you may be interested in

Consulting

We guide you through the digital transformation process with one key objective: to extract information from data to generate differential value all while understanding your business needs and the data you have.

Academy

We offer training for your professionals on new Big Data methods and technologies so they may be used as the foundation for your company’s digital transformation.

Data Analytics

We process data and apply algorithmic models to convert data into business knowledge so you can make the best business decisions.

Business Insights

Our tools are designed to get valuable insights that allow companies to make the right decisions based on data.

Marketing and Advertising Solutions

We help you reach your marketing and sales goals by segmenting and customizing for your audience.

AI Solutions

We can help you define the necessary Artificial Intelligence strategy to optimize the user experience as they interact with your brand.

Tools and Infrastructures

We know companies need solid, reliable and flexible platforms and tools for proper implementation and scalability of Big Data and AI projects.

Our success stories
All our success stories
Telco

LUCA Store: Strategic Analysis of O2 Locations

LUCA Store: Strategic Analysis of O2 Locations
Retail

LUCA Messaging: Honda CB 125 Twister Campaign

LUCA Messaging: Honda CB 125 Twister Campaign
Culture and sports

Bringing the atmosphere of the Atletico de Madrid stadium to the client

Success story Atlético de Madrid
All our success stories
Our site uses cookies: some are essential to make the site work; others help us to improve the user experience. By using the site, you consent to the use of these cookies. To learn more about cookies and how you can disable them, please read our cookies policy