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LUCA in the most outstanding media outlets

You can find various mentions of our company in the most well-known media in our news section.

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Covid Solutions

Telefónica promotes the reactivation of the post covid activity with IoT and Big Data solutions

From the IoT & Big Data unit of Telefónica Tech we have incorporated solutions with which we want to help companies to reactivate their activity by facing the consequences caused by the COVID19. These solutions guarantee the adaptation of public spaces to the health and safety measures, and help to understand new consumption patterns or mobility in the New Normality. Retail Recovery, Covid Compliance, Big Data & IA Assessment or Customer Discovery are some of these solutions.

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Mobility Alcalá de Henares

A research analyzes the mobility of tourists in Alcalá de Henares using Big Data

A study has been carried out in the city of Alcalá de Henares which deals with the behaviour of both national and international tourists through the analysis of Big Data. For this purpose, Telefónica LUCA Tourism's solution has been used as it provides the capacity to analyse the presence and mobility of the tourists in the city. The analysis of the anonymised and extrapolated data allows finding out the behaviour patterns of the people who visit Alcalá de Henares.

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Telefónica and AENOR

Telefónica, the first telecommunications operator in Spain to be certified by AENOR against COVID-19

Thanks to the post-covid protocols implemented in 950 Movistar stores in Spain, Telefónica has become the first telecommunications operator in Spain to be certified by AENOR against COVID. This certification is an external guarantee of the effectiveness of the measures taken and supports the fact that these initiatives meet the guidelines set by the Ministry of Health. This certificate is valid for one year, but must be reviewed every three months.

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News IoT and Big Data

Telefónica and Erictel reinforce their agreement to promote IoT and Big Data solutions for mobility

Erictel and Telefonica reach an agreement to improve and expand their collaboration in the development and marketing of new IoT and Big Data mobility solutions. This new agreement increases the geographical scope of their collaboration, which included Latin America and Spain, and also strengthens the product portfolio. In addition, covid-19 pandemic has highlighted the importance of digitization and automation of processes.

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IoT News

Telefónica raises its IoT connections in Spain by 12.4% to 2.6 million

Since 2019, Telefónica has increased its Internet of Things coverage by 12.4% of lines to 2.6 million to cover the needs of its customers in Spain, both in rural and urban areas. Areas such as Madrid or Valencia, for example, have 100% coverage due to the high demand for the technology. Telefonica IoT offers both NB-IoT solutions, the most suitable for a massive use of IoT, and LTE-M for uses that require mobility.

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UNWTO and Telefónica

UNWTO and Telefonica join forces to help destinations use data and AI for tourism recovery

The UNWTO (United Nations World Tourism Organization) has chosen to strengthen its association with the use of Artificial Intelligence in collaboration with Telefonica in order to promote the sustainable recovery of tourism after the crisis caused by the Covid-19. They will work hand in hand to promote the use of Big Data and AI that helps to better understand tourist behavior and allows them to better manage flows of people within the new health and safety protocols.

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Telefónica and Silken hotels post covid

Telefónica teams up with Silken to create contactless hotels in the post-Covid era

Telefónica and the iUrban startup have created a solution that facilitates the digitalization of all paperwork in hotels to avoid contact between customers and employees and thus reduce the risk of transmission of Covid-19. The Silken hotel chain has implemented the technology in 25 hotels throughout Spain. The service can be used from any mobile device through a QR code that allows to choose products and arrival times.

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Osasuna Humanox smart shin guards

Osasuna will monitor 18,000 children with smart shin guards

Club Atlético Osasuna announces an agreement with the startup HUMANoX and Telefonica. It is a new initiative that aims to improve the performance of more than 18 thousand children with intelligent shin guards. Andrés Escribano, director of new business of IoT and BD in Telefonica says "the incorporation of IoT and Big Data solutions in the shin pads will allow coaches and players to know their sports performance in order to develop better game strategies on the field".

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Report Fundación Telefónica

Artificial Intelligence, the technology that is spreading with coronavirus

According to the report Digital Society in Spain in 2019 by Fundación Telefónica, Spain is the fourth highest European country with startups dedicated to Artificial Intelligence. Grant Thornton, the consulting firm, examined the technologies that have contributed most to the fight against the coronavirus health crisis, concluding that 53% of the initiatives have used Big Data and Artificial Intelligence. The report highlights that AI has become the most disruptive technology.

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Activation Programme

Telefónica launches a programme to support startups in Germany, the United Kingdom and Spain

Telefónica has launched the Telefónica Activation Programme. This is an initiative aimed at startups or SMEs in Spain, the United Kingdom or Germany that are looking to strengthen or boost their technological solutions and accelerate their business development with IoT, Blockchain or AI technologies. During the programme, personalised support will be provided and adapted to the needs of each startup, as well as providing training and networking services to help them get the most out of the programme.

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News Movistar Store

Sanitizers, capacity monitoring and thermal cameras: this is what Movistar stores will be like

Telefónica presents the new solutions that will be incorporated into its Movistar stores to protect customers and employees against possible contagion from Covid-19. This proposal includes Big Data, IoT and Cloud solutions such as ultraviolet light sanitizers, thermographic cameras and a capacity measurement system. In addition, they can be adapted to different spaces and capacities and can be remotely controlled by workers in the stores themselves.

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Guide technologies

Guide to the technologies that will revolutionize your office. Do you know if you already work with robots?

In our day to day work we use innovative technologies that are driving our work towards digital transfomation. Blockchain, IoT, Big Data, Artificial Intelligence, 5G, the cloud... are some of these technologies. But do we know what they mean when these terms are mentioned? It is quite likely that, although we are not aware of it, we are already using many of these advances in our companies. In this guide you can find out what they are and how we relate to them.

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News Sustainable Innovation

Telefónica awards a company for its intelligent charging station for electric skateboards

Telefónica has chosen the best ideas from its Sustainable Innovation Initiative, which includes projects from employees, suppliers, emerging companies linked to Wayra, Open Future and universities that collaborate with the company. The aim is to create solutions that have a positive social or environmental impact and bring value to the company. Among them is a system for measuring and controlling pollution levels within cities, designed by the IoT & Big Data unit.

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News CO2 Neutral 2050

Telefónica will be CO2-neutral by 2050

The 17 Sustainable Development Goals or SDAs set by the UN seek to improve, among other things, the health of the planet. Telefónica takes this very seriously and at the last COP 25 summit in Madrid, Telefónica was able to showcase how it was two years ahead of schedule for its 2020 targets for energy efficiency, renewable energy and CO2 emissions. Last year, more than 3 million tonnes of CO2 were saved thanks to solutions such as LUCA Energy and Smart Agro, among others.

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News internal talent

Data Driven Companies: The Challenge of Transforming Internal Talent

The digitalization of everyday life is pushing companies towards change. More and more people are talking about the jobs of the future and the automation. It is therefore important to have teams with new skills, to encourage the growth of talent and to retain it. The transformation of work teams is one of the bases in Data Driven companies. Not only is it necessary to have a team of Data Scientists but the entire organization must be oriented towards data.

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Big Data Mocoa

Rebuilding Mocoa with Data

Mocoa, the capital of Putumayo, suffered a heavy rainfall in March 2017 that triggered the growth of the Mocoa River and its two tributaries, Sangoyaco and Mulatos. This caused an avalanche that produced both human and material losses. LUCA conducted an investigation using Big Data to explore mobile connectivity data to understand how the population moved as a result of what happened between 31 March and 1 April 2017.

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Fundación Telefónica News

Fundación Telefónica makes digital content available in recent weeks

Now more than ever it is necessary to connect people through technology. Fundación Telefónica provides Internet users with access to all the tools and digital content available free of charge. Among them is the Employment Map, an interactive tool powered by Artificial Intelligence, which allows individuals to discover the best position for their skills and the most demanded professions in each city or province.

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News Coronavirus App

Google and Telefónica work with the Spanish Government to develop an app against covid-19

The Spanish Government along with the help of Telefónica and other companies are working against the clock to develop a mobile app to fight against covid-19. They will be able to monitor individual's activity and their status regarding the virus. This application has already been developed in the Community of Madrid and allows location of the possible cases, visualization of areas more densely populated with cases and therefore more dangerous which must be contained in order to stop the spread of covid-19.

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IoT Solutions Idrica

Telefónica and Idrica will offer an IoT solution for the management of the integral water cycle

Telefónica has signed a global agreement with Idrica, a water company specialized in new technologies for the management of the entire water cycle. With IoT solutions, they will be able to present their services jointly to companies in the water sector. These technologies will allow companies to see information on their infrastructures and processes in real time, facilitating decision-making or automating tasks, among other things.

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New Apps

Telefónica Expands Movistar Living Apps Catalogue

Movistar Fusion offers its users four new Movistar Living Apps: Smart WiFi, My Movistar, FanShop La Resistencia and Movistar Sound. Within the catalogue of applications you can find apps designed by Telefonica adn external companies, including Air Europa, Atlético de Madrid, El Corte Inglés, Iberia and LaLiga. These can be controlled using the new Movistar + Voice Command or by simply saying "OK Aura" to your Movistar Home device.

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Big Data for tourism

How to be one step ahead of the travelers

What do the participants in the pilgrimage need and want? What can the small businesses and local authorities that they meet along the way offer them? LUCA with the help of Artificial Intelligence, is able to answer these questions, as it offers Big Data service to participants and hoteliers. The prediction of behaviour will allow the anticipation of future tourist demand. It has been a fundamental link in making the well known pilgrimage, 'El Camindo de Santiago' an intelligent tourist experience.

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LUCA Tourism in Valencia

Valencia City Council uses Big Data to find out tousit preferences

Valencia has become a pioneer in the field of Smart City with various initiatives that aim to make use of intelligent management of the city. With the LUCA Tourism product, a socio-demographic study was carried out, commissioned by Valencia City Council, through which a report was developed indicating the profiles of tourists. Thanks to this data, the City Council can plan the city's tourism management and other services more efficiently.

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IoT and Digital transformation news

IoT: the present and future of Spanish companies

The debate forum between EL ESPAÑOL and Telefónica brought together representatives from different companies to discuss how IoT accelerates the digital transformation of businesses. Carlos Carazo, Global IoT & Big Data Technology & Operations Director, highlighted that IoT is the best way to improve processes, make them more efficient and detect business opportunities that are not seen at first sight. Telefónica accompanies companies throughout their digital transformation process.

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Digital transformation news

Telefónica promotes digital transformation in Colombia

Telefónica Colombia presents Movistar Empresas in its commitment to the digital transformation. The new brand offers digital solutions from IoT, Big Data, cybersecurity, Cloud and connectivity through both optical fiber and mobile. Fabián Hernandez, president of Telefónica Movistar Colombia said "This is our commitment to the digitalization of the manufacturing sector. Today we serve 19.5 million customers"

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Big Data tourism news

More user-friendly public transport thanks to AI

Titsa, the Tenerife Interurban Transport company, was awarded Best Business Initiative at the 4th edition of the Data Science Awards organized by LUCA, for its project "Real Time OD Matrix Estimation". In this project, thanks to the collection and analysis of data, it is possible to create more efficient public transport systems adapted to the needs of society, finding out where changes are needed to make the service suitable for real transport use.

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LUCA Turismo Valencia

One million visitors a day at Fallas

In March 2019, thanks to "Fallas Tourism", Valencia received 6.2 million tourists. A study was carried out, using the LUCA Tourism product, to ascertain the influx, origin, and profile of the visitors. Thanks to this study, it has been possible to ascertain that Italians and Madrid residents make up the majority of visitors. These conclusions serve not only to better focus the tourism strategy but also to program both events and municipal services (cleaning, security or transport).

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FItur Telefonica big data tourism

Álvarez-Pallete highlights the "enormous opportunities" that technology offers to the tourism sector

On January 21, 2020, the director of Telefónica, José María Álvarez-Pallete, attended the 10th Exceltur Tourism Leadership Forum where he highlighted the great opportunities that technology offers to the tourism industry. He stressed that "the tourist is already digital. Technology, including connectivity, IoT, Big Data and Cognitive Intelligence are transforming the way we travel and the future of this industry. He added that technologies will allow the creation of personalized offers for each traveler.

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Telefonica blockchain project

Telefónica will connect 52 science and technology parks via the "Blockchain" network

Telefónica signs an agreement with the Association of Science and Technology Parks of Spain (APTE) and will create a private "Blockchain" network that will link 52 science and technology parks in the territory. This network will be carried out via the Cloud Garden service, which was launched eight months ago together with IBM, and which allows the use of "Blockchain", Big Data and Artificial Intelligence solutions via a cloud platform and tailored to the needs of each company.

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Tech event InnovaTe

Cadiz welcomes InnovaTe technology

From 16th to 18th of January, InnovaTe2020 will be held in the Plaza de la Catedral in Cadiz. A free event that offers both the general public and companies the chance to find out about the most modern digital solutions in Artificial Intelligence, Big Data and IoT, offered by Telefónica. The tent will feature LUCA demos in Sports Analytics, Tourism and our Air Quality App (using Smart Steps technology).

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Winner DSA 2019 Titsa

The intercity transport company of Tenerife, awarded for its big data initiative

Last December we celebrated the Data Science Awards Spain 2019 at our Mega Meetup where the winner of the category for the best business or public administrative initiative of big data was Transportes Interurbanos de Tenerife (Titsa), with their project to improve the intercity transport of Tenerife. The project, the Real Time OD Matrix Estimation allows the tracking of passengers to view their origin and destination, allowing the optimization of services of the company in this Canary Island.

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Digital trainig needs business

Digital training is a top priority for companies and institutions

At the 'Open Innovation and public-private collaboration" breakfast, organized by Heraldo de Aragón and Telefónica, it was discussed how digital training is a necessity for companies and institutions. Javier Zorrilla, director of Territorio Norte at Telefónica, stresses that just as there has been good public-private collaboration in the deployment of networks and the creation of a good fibre optic network in Spain, "We have to create open dynamic networks of innovation and collective intelligence" as well.

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big data technology ski

The latest technology in ski resorts

Technology has arrived at ski resorts to improve the experience for skiers and visitors. Data collection and subsequent analysis will allow the optimization snow levels in each part of the resort to offer personalized experiences depending on the profile of each visitor. To achieve they have incorporated the use of Big Data, Drones, IoT Devices, Artificial Intelligence, Mobile and Wereables Applications.

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natural disaster big data prediction LUCA

This is how technology works in the face of major natural disasters

Did you know that Artificial Intelligence can help predict floods, fires and other natural disasters? While it is true that this type of catastrophe comes without warning, through these technologies it is possible to obtain a more scientific and accurate level of prediction. The LUCA team also talks about the use of Big Data when developing the Sustainable Development Goals launched by the United Nations, such as reducing CO2 emissions or understanding economic challenges, among others.

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AI application machines

The secrets of artificial intelligence

We all know the name of the Artificial Intelligence system available to all of us, Aura. But we are surrounded by more human like machines than we realize. Facial recognition is a prime example, but similar Artificial Intelligence processes are also incorporated into Spotify algorithms to recommend songs and recruitment processes for companies.

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Big Data oncology transport

The benefit of predictive analytics in the field of oncology and transport

The fourth edition of the Data Science Awards, organised by LUCA, was held on the 5th of December with the aim of recognising analytical talent in Spain. The event was held at the Fundación Telefónica on Gran Via in Madrid where 3 awards were given: Best Data Scientist, Best Big Data Business/Public Administration Initiative and Best Journalistic Data Work. An honourable mention was also given to another project for its innovative and promising nature.

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Big Data turism museums management

Big Data puts an end to queues in museums

About 1.4 billion people go on holiday every year generating high levels of pollution. However, it is possible to reduce the impact of the tourism industry with data analytics. By analysing the movement of tourists, such as the time spent travelling to and visiting a destination, insights can be obtained to reduce queue time and optimize other processes, reducing the pollution caused by the overcrowding at the site.

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Data Scientist's future

The key to the future for Data Scientists

Currently, being a data scientist is one of the most demanded professions in the labor market, but large technology companies are beginning to develop tools to automate these processes, which could reduce the demand for these professionals. Mikel Coira, head of LUCA Suite warns that this type of tool is intended to automate as much as possible so that data scientists can devote their efforts to create value in other aspects.

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Big Data and AI news

Can the quality of a product be predicted before it is manufactured?

One of the main objectives of a company is to be able to predict in advance the quality of what they manufacture. Telefónica, thanks to its Big Data and Artificial Intelligence solutions, is able to do so 15 minutes in advance. "It allows you to identify faults before they occur and avoid the cost of stopping within the production process to ensure products aren't produced with errors," says Elena Gil, CEO of LUCA.

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AI in next 10 years

What will AI and Machine Learning be capable of in 10 years?

Artificial Intelligence is a term that was coined by John McCarthy in 1956. In recent years it has evolved in a very notorious way but what can these technologies achieve in 10 years? Richard Benjamins, Data & AI Ambassador at LUCA, points out that "It is already helping in the design of drugs today, but the drugs have to go through clinical trials. AI will eventually design the drugs, even though, rightly so, it is still a highly regulated sector".

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Teach ethics to a machine

Is it possible to teach ethics to a machine?

2019 is considered the year of Artificial Intelligence. Thanks to large amounts of data, AI can have real value, in particular, it now has improved the processing capacity of machines. Richard Benjamin stresses that "whilst people possess emotions and can reflect on choices, a machine simply executes actions, not knowing what decisions it's making".

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International AI Congress

II Artificial Intelligence Congress

El Independiente celebrated the second edition of the International Artificial Intelligence Congress in Alicante. Throughout the day there were different lectures and panel discussions between technology experts from different companies. The CEO of LUCA, Elena Gil, attended on behalf of Telefónica to talk about Artificial Intelligence and the distinguishing features of technology companies.

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Lowering pollutions levels solutions news

The Weatherman of Air Quality

When it comes to lowering pollution levels in cities, it is important to establish measures that are effective for this purpose. Javier Carro, Data Scientist and Project Manager in the area of Big Data for Good & Sports Analytics of LUCA, has designed a system to address the problem of nitrogen dioxide, one of the most dangerous pollutants. Through the integration of various data sources and AI techniques, the system generates quick and reliable predictions of air quality.

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Technology partnership Telefónica LUCA Carolina Marin

Carolina Marín entrusts data analytics for Tokyo 2020 Olympics

Carolina Marín has teamed up with LUCA with the aim of improving her performance in anticipation of the Olympic Games to be held in Tokyo in 2020. Thanks to the technology, data can be collected on a huge scale to later analyze and establish more effective strategies when competing.

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Big Data ciclying Movistar Team LUCA

The innovative "big data" solution that revolutionizes cycling

Movistar has created an algorithm system that analyses the performance of cyclists and allows them to plan strategies. Through LUCA, they use several devices to analyse physical responses of the athlete during training and races, including: a heart rate band to measure heart rate and a potentiometer to measure strength, speed and rhythm.

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Lenguage and Artificial Intelligence proyect LUCA

The correct use of Spanish thanks to machines equipped with LAI

The RAE presents the program LEAI (Spanish Language and Artificial Intelligence) which ensures the correct use of Spanish in machines, with the use of Artificial Intelligence. The first company to join the project was Telefónica and other large companies such as Microsoft, Google, Amazon, Twitter and Facebook have joined too. In addition, the Academy will develop, together with the companies that participate, a "certificate of the correct use of Spanish".

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Movistar Living Apps Air Europa news

Air Europa customers will be able to book their flights from their app on Movistar

Air Europa and Movistar have collaborated to create an application within Movistar that, through the virtual assistant Aura, allowing users to improve their experience with the airline. The idea is that customers can buy plane tickets simply by using their voice via the television, and later they will be able to check in and select their seats... another example of digital transformation in the company

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Big Data and AI news

AI: the challenge of turning data into tangible value

On October 24th at BBVA's Open Summit 2019 event, representatives from three major companies, Telefónica, Google and BBVA, talked about the different applications of AI and how to turn data into tangible value for society. Elena Gil, CEO of LUCA, commented that the great challenge for companies is to generate value at a scale and for this, it is necessary to implement a highly structured strategy within the institutions and stressed the importance of having access to specialized teams and transforming the rest of the company.

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Big Data and AI news

LUCA employs Big Data to analyse tourism

Analysis of tourism is vital to public administrations to optimize commercial operations in their countries and Big Data is the key. Within LUCA tourism, information on the demographic of visitors and their movements through cities enables intelligent decision making. In Santander, August is their busiest month and they have experienced an increase in tourism by 94% compared to levels in 2017, with an increase particularly in international visitors. The Councillor for Tourism and the Mayor have pointed out that the challenge now for the city is increasing out of season tourism to avoid an over occupancy in the busy months of summer.

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Big Data and AI news

Digitalization, the antidote to deceleration

The United States is undoubtedly the country whose GDP increases the most over time, generates the most wealth and with one of the lowest unemployment rates in the world; and has one of the most digitalized economy. Why should you be interested? Several Nobel Prize winners such as Robert Solow, Michael Spence and Paul Romer have proven in different studies, over the years, how technology helps improve productivity. Today, with the 'DESI Digitalization Index' we can see the relationship between the economy and the digital society. It is already well known that Spain needs to address its digitalization efforts in order to improve its economy. This will require both public and private companies that have already digitalized to help the rest to transform themselves. Telefónica is the only company in Europe that offers all the digitalization technologies and services.

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Big Data and AI news

Atlético de Madrid football team already has its own Movistar Living App

The new Movistar Living App from Atlético de Madrid was presented at LUCA Innovation Day 2019 on Wednesday 16th October. It will be available to fans soon, through Telefonica devices under the model HaaC (Home as Computer) with which customers can communicate with their voice. Users will be able to access different audiovisual content related to the club, such as summaries and interviews.

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Big Data and AI news

Telefónica shows companies and organisations its corporate solutions based on AI

Telefónica brings together public and private companies and organisations in Madrid for LUCA Innovation Day 2019. An event created by LUCA, the Data and Artificial Intelligence (AI) unit of the multinational, where it presents its new products and services for the corporate segment, with the aim of improving the profitability and efficiency of these companies. Among the solutions and products proposed were the Movistar Living Apps or LUCA Suite.

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Big data & AI in telcos industry

AI and BD in the Telecoms Industry

The global business value of Artifical Intelligence is estimated to be in the trillions of dollars in the coming years. Richard Benjamins, AI & Big Data Ambassador at Telefonica, tells about the great applications of AI such as improved diagnosis of cancer, self-driving cars... and the reasons why AI became so powerful in the last decade. In addition to, the phases through large enterprises become data-driven and AI-powered, and how other aspects like trust, privacy, ethics, and social good are becoming key for sustainable growth.

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Telefonica ICT market leader Spain

Telefónica towards the spanish ICT market leadership

An interview with José Cerdán, CEO of Telefónica Business Solutions, in which he emphasizes that "we are leading the digital transformation of companies in Spain and the countries where we are present. We have the capacity to offer digital transformation, because we have already done so internally, we are making a process of adaptation to the market and the entire commercial force of the group is being formed in the new technologies ". In addition, he highlighted that "big data and artificial intelligence will register a very powerful evolution over the coming years".

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Telefónica excels in new business ventures

Telefónica excels in new business ventures

Telefónica continues with its advances into new business ventures linked with information technologies with special emphasis placed on the corporate sector. TELCO has advanced in areas such as the cloud, cybersecurity and big data, thanks to units such as LUCA, situated at Telefónica España as a third-party provider in the Spanish market only behind the likes of IBM and Indra, according to estimations from Gartner consultants.

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500 students are excited with new technologies

500 students are excited with new technologies

On the day of the Teleco Day Conference (UCAM), 500 high school students from different centres around the region, came together with the objective of demonstrating their desire for technology. Antonio Pita, responsible for LUCA Consulting & Analytics, gave the inaugural conference in which he discussed the application of Data Science to sport to improve the performance of sportspeople, like in cycling or e-sports with the Sports Analytics area of LUCA.

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Experts from LUCA analyse the state of Machine Learning in U-tad

Experts from LUCA analyse the state of Machine Learning in U-tad

In order to influence the need to develop responsible Machine Learning, four expert data scientists from LUCA will give this complete Master Class in interpreting the U-tad models. The experts will talk about the transparency of the models and how to interpret them, giving examples of models which are simple to interpret as well as models which are more difficult to interpret, and the dichotomy of the balance between performance and interpretability.

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“Conectivity is critical to the rural environment, because it opens up so many opportunities”

“Conectivity is critical to the rural environment, because it opens up so many opportunities”

According to UN data, 55% of people live in cities, expecting to increase by 13% by 2050 posing a great challenge also affecting Spain. During the forum in Segovia organised by the OMT, participants highlighted tourism’s role in curbing the depopulation of rural areas. Elena Gil stated that “Connectivity is critical for the rural environment because it opens up so many possibilities”. This view is the basis for promoting intelligence and data generation to promote sustainable tourism.

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"The challenge now is to understand that Big Data and IA projects have to be applied in an integral way within the organizations".

"The challenge now is to understand that Big Data and IA projects have to be applied in an integral way within the organizations".

An interview with Elena Gil, CEO of LUCA, about the confidence of Telefónica on Big Data and the consciousness of businesses on the need to make efficient use of the data which they generate. LUCA boasts a unique value within the big business market, thanks to the experience of Telefónica applying itself to a digital transformation project. This allows them to help businesses in an efficient way who want to go down the same path.

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Telefónica places creating value at the centre of its strategy

Telefónica places creating value at the centre of its strategy

In the Management Consolidation Report 2018, Telefónica set out the pillars for the future of a society based on sustainable and inclusive economic models. Additionally, they have reinforced the Privacy Policy for all countries and have developed the Ethical Principals of AI. Training workers around new commercial and technological skills is also underway, like Cloud or AI, with a 95% participation rate last year in some form of training on themes of Big Data and digital abilities.

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Álvarez-Pallete: “The challenge with the tourist sector is understanding and adapting to the client”

Álvarez-Pallete: “The challenge with the tourist sector is understanding and adapting to the client”

Telefónica President, José María Álvarez-Pallete, at the XIX World Travel and Tourism Council (WTTC) in Seville, upheld technology’s fundamental role in the future of the tourist sector with the main challenge being “to understand and adapt oneself” to the ever-changing needs of clients in a constantly fragmented market. Highlighting the essential role of Telefónica and its digital services, “the virtual and augmented reality”, Big Data, AI and IoT will be a fundamental part of the tourist experience”.

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Movistar follows the runners of the Madrid Half Marathon

Movistar follows the runners of the Madrid Half Marathon

The telecommunications company, in a presentation about the Movistar Half Marathon 2019, discussed the functionalities of its official application for the live monitoring of the trial and of the ProFuturo Solidarity Race running parallel, giving athletes an app to know in real time, their performance and to receive encouraging messages from friends and family. Once the test has finished, LUCA will process the data of the participants which will allow each runner to see personalised performance statistics.

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Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

The Valencia Tourism Foundation, with EDEM Business School, celebrated this day where top level experts in the tourism sector together with physicists, mathematicians and analysts, spoke about the importance of SIT and of its imminent implementation in small businesses and other companies linked to the tourism world. Miguel Nieto, industry head at LUCA, has participated, demonstrating the usefulness of utilising Big Data in a city like Valencia, based on specific objectives, for more efficient and sustainable management.

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“Businesses can find a great ally for digitalisation with Telefónica”

“Businesses can find a great ally for digitalisation with Telefónica”

Interview with Ma Jesús Almazor, Chief Executive of Telefónica Spain, who talks about the big challenge posed by the digital transformation of many companies, as well as those who need to transform themselves to provide these services. Telefónica with the four pillars of the new company programme (relevance, revenues, returns, responsibility and motivation), is committed to offering a unique proposal supported by the best telecommunications network and five major business areas; Among them, LUCA, Telefónica’s data unit.

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Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

The Chinese technology JD Digits has become a Smart Steps investor with the ‘joint venture’ created in 2015 by Telefónica and China Unicom to offer ‘Big Data’ services to corporate clients in China. “Counting on JD Digits as a business strategy acts as recognition of the potential of our Big Data technologies, which we offer to corporate clients all around the world through LUCA, our data unit”, stated Jacobo García-Palencia, Director of Strategic Alliances at Telefónica.

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Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

Telefónica and the World Tourism Organisation (WTO), announced this Tuesday, an alliance to collaborate in the development and implementation of entrepreneurship and training initiatives allowing a more competitive tourism sector whilst reinforcing its long-term sustainability. Further analysis through Big Data allows effective management of challenges with Latin American and European tourism and the extraction of useful conclusions to help with policy making decisions. LUCA is working with local and national tourist organisations in 8 Latin American countries.

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Chema Alonso: “artificial intelligence has started to outperform human beings”

Chema Alonso: “artificial intelligence has started to outperform human beings”

Chema Alonso gave a lecture during the Pilot Forum titled “Big Data and Artificial Intelligence for bad boys”. He revealed what advances are taking place in AI, getting closer to overcoming human beings, as well as addressing of technology for businesses. He stated tht, “in this evolution and implantation of technology in businesses, there are certain barriers like the lack of talent. Technology is demanding that training centre and the training of professors are changed drastically”.

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The “dark-side” of the all-powerful Artificial Intelligence

The “dark-side” of the all-powerful Artificial Intelligence

At the I-COM Global Event 2019, the most important annual event in the world of Smart Data Marketing, data experts investigate the damage and harm erroneous AI in development can do to brands. Richard Benjamins, Data & AI Ambassador at Telefónica expressed how, “artificial intelligence is an erroneous opportunity for businesses” and that “machines still learn based on tests”. Companies like Telefónica are starting to act to keep ethical principles intact.

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Movistar extends its student support to 2021

Movistar extends its student support to 2021

Telefónica celebrates the renewal of its sponsorship of the Movistar Student Basketball Club for at least 2 more seasons. Emilio Gayo, Telefónica’s President talks about the technological contributions made by Telefónica to the sport, “through LUCA we support the development of tools which aid in the decisions of the technical personnel of the club as well as to improve sporting performance, thanks to advanced data analysis dashboards for teams and players”.

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Just like that there will be in the office and the shop of the future

Just like that there will be in the office and the shop of the future

The Digital Enterprise Show from the 21st to the 23rd May will have Telefónica taking part for the first time presenting its 360º view of the digital transformation and its application in the business world. Chema Alonso, Ferran Adrià and José María Cuellar will be the three ambassadors present. Elena Gil, CEO of LUCA, Telefónica´s data unit, will talk about connecting big data and artificial intelligence with business to see how they can accelerate the transformation process.

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From Telefónica to Repsol: this is how AI is used in Spain

From Telefónica to Repsol: this is how AI is used in Spain

Big companies from multiple sectors already employ AI in order to accelerate their innovation and improve their competitiveness. Telefónica, thanks to the data unit LUCA, optimizes the deployment of networks with AI and advanced analytics, thus achieving investment efficiency; as well as efficiency in the prediction of churn or in the adaptation of a commercial offer in order to drive innovation in the corporate clients’ businesses thanks to a better understanding of those clients.

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Rafa Nadal challenges the new technologies

Rafa Nadal challenges the new technologies

The 11-time Roland Garros champion combines his playing ability with advances in Virtual Reality, Big Data, Machine Learning and Artificial Intelligence. This technology is changing the way we relate to different fields especially sport, therefore LUCA has invested the most cutting-edge advances in these technologies into tennis players. The available data can be analysed in detail to offer insights to the athletes on how to improve.

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The 9 greats of big data in Spain

The 9 greats of big data in Spain

The “Universo Penteo” on Big Data & Analytics Integrators 2019 shows how Telefónica extends its Big data and analytics services rendered on an internal level, offering clients our know-how and innovative solutions. Also highlighting our positioning, which was reinforced after the inclusion of Synergic Partners and the impulse of LUCA, giving a significant rise in clients in the past year.

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V Awards We Are All Students 2019 recognise innovation and values

V Awards We Are All Students 2019 recognise innovation and values

In the 5th “Todos somos estudiantes” Awards Ceremony of Movistar Estudiantes, the people and entities who share the values making it such a special club have been recognised. LUCA’s Sports Analytics area received the award for Innovation and Creation and Antonio Magariños for his collaboration with the Movistar Students basketball team developing tools to support decision making and to improve sporting performance, thanks to advances data analysis dashboards for teams and players.

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Telefónica launches the 4th edition of the awards for the best data analytics projects

Telefónica launches the 4th edition of the awards for the best data analytics projects

At LUCA we have launched the 4th edition of the Data Science Awards for the best data analytics projects. Here we recognise analytical talent and the work of data analytics professionals in Spain in fields such as sport, health, the detection of ‘fake news’ and the environment. Through three categories of awards we want to detect and show the new trends in the application of data science, which is having a growing impact on business and society.

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The Internet of Things against depopulation

The Internet of Things against depopulation

The Junta de Castilla y León with LUCA technology implemt a Territorial Rural Intelligence project. “At LUCA, we firmly believe in the possibilities of big data and artificial intelligence in helping with the development and sustainability of rural areas. Ultimately, we try to use big data to make the best decisions, to connect and streamline these rural zones and to help them in creating the most appropriate strategies for encouraging tourism”, concluded Elena Gil, CEO of LUCA.

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Vivo launches Big Data service to fight fraud

Vivo launches Big Data service to fight fraud

Vivo’s new Big Data ‘Antifraude’ service through its B2B uni Vivo Empresas which was presented during the Cian 2019 exhibition. It aims to reduce the risk of deception from customers applying for credit or purchasing services or products by providing a classification for the authenticity of the registered information by comparing it to data from Vivo’s database and network. This service is capable of processing large volumes of data with low latency and APIs for simple integration.

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Elena Gil: “Businesses should take the lead and self-regulate themselves in the use of artificial intelligence”

Elena Gil: “Businesses should take the lead and self-regulate themselves in the use of artificial intelligence”

As explained by Elena Gil, CEO of LUCA, the data unit of Telefónica, “big data and artificial intelligence are two terms which need each other and feedback to one another.”. Elena Gil highlights how AI has existed for a long time, and now it is a reality thanks to the large amount of data and the capacity to process it in an efficient way, which is precisely what big data provides.

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2/3 SEPT

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The AI Summit

From the from the 2nd till the 3rd of September, the AI summit will be held online to bring together various companies and professionals to talk about the applications of AI for businesses. The AI Summit 2020 aims to guide companies on their transformation journey whether they are initiating, implementing or optimising AI projects. There will be many companies present from all sectors, including Richard Benjamins, Chief AI & Data Strategist at Telefonica.

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Mocoa Webinar
2 SEPT
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LUCA Talk: Big Data for Natural Disaster Management

In March 2017 the municipality of Mocoa, Colombia, experienced high rainfall that caused the Mocoa River to burst its banks. This, and the geomorphological conditions of the territory, caused one of the most devastating natural disasters in the country's history. Telefónica and Cepei have joined forces to analyze the natural disaster through the aggregated and anonymized processing of data from the mobile telephone network. Our experts will tell you all about it in the next webinar.

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