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LUCA in the most outstanding media outlets

You can find various mentions of our company in the most well-known media in our news section.

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Data Scientist's future

The key to the future for Data Scientists

Currently, being a data scientist is one of the most demanded professions in the labor market, but large technology companies are beginning to develop tools to automate these processes, which could reduce the demand for these professionals. Mikel Coira, head of LUCA Suite warns that this type of tool is intended to automate as much as possible so that data scientists can devote their efforts to create value in other aspects.

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Big Data and AI news

Can the quality of a product be predicted before it is manufactured?

One of the main objectives of a company is to be able to predict in advance the quality of what they manufacture. Telefónica, thanks to its Big Data and Artificial Intelligence solutions, is able to do so 15 minutes in advance. "It allows you to identify faults before they occur and avoid the cost of stopping within the production process to ensure products aren't produced with errors," says Elena Gil, CEO of LUCA.

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AI in next 10 years

What will AI and Machine Learning be capable of in 10 years?

Artificial Intelligence is a term that was coined by John McCarthy in 1956. In recent years it has evolved in a very notorious way but what can these technologies achieve in 10 years? Richard Benjamins, Data & AI Ambassador at LUCA, points out that "It is already helping in the design of drugs today, but the drugs have to go through clinical trials. AI will eventually design the drugs, even though, rightly so, it is still a highly regulated sector".

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Teach ethics to a machine

Is it possible to teach ethics to a machine?

2019 is considered the year of Artificial Intelligence. Thanks to large amounts of data, AI can have real value, in particular, it now has improved the processing capacity of machines. Richard Benjamin stresses that "whilst people possess emotions and can reflect on choices, a machine simply executes actions, not knowing what decisions it's making".

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International AI Congress

II Artificial Intelligence Congress

El Independiente celebrated the second edition of the International Artificial Intelligence Congress in Alicante. Throughout the day there were different lectures and panel discussions between technology experts from different companies. The CEO of LUCA, Elena Gil, attended on behalf of Telefónica to talk about Artificial Intelligence and the distinguishing features of technology companies.

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Lowering pollutions levels solutions news

The Weatherman of Air Quality

When it comes to lowering pollution levels in cities, it is important to establish measures that are effective for this purpose. Javier Carro, Data Scientist and Project Manager in the area of Big Data for Good & Sports Analytics of LUCA, has designed a system to address the problem of nitrogen dioxide, one of the most dangerous pollutants. Through the integration of various data sources and AI techniques, the system generates quick and reliable predictions of air quality.

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Technology partnership Telefónica LUCA Carolina Marin

Carolina Marín entrusts data analytics for Tokyo 2020 Olympics

Carolina Marín has teamed up with LUCA with the aim of improving her performance in anticipation of the Olympic Games to be held in Tokyo in 2020. Thanks to the technology, data can be collected on a huge scale to later analyze and establish more effective strategies when competing.

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Big Data ciclying Movistar Team LUCA

The innovative "big data" solution that revolutionizes cycling

Movistar has created an algorithm system that analyses the performance of cyclists and allows them to plan strategies. Through LUCA, they use several devices to analyse physical responses of the athlete during training and races, including: a heart rate band to measure heart rate and a potentiometer to measure strength, speed and rhythm.

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Lenguage and Artificial Intelligence proyect LUCA

The correct use of Spanish thanks to machines equipped with LAI

The RAE presents the program LEAI (Spanish Language and Artificial Intelligence) which ensures the correct use of Spanish in machines, with the use of Artificial Intelligence. The first company to join the project was Telefónica and other large companies such as Microsoft, Google, Amazon, Twitter and Facebook have joined too. In addition, the Academy will develop, together with the companies that participate, a "certificate of the correct use of Spanish".

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Movistar Living Apps Air Europa news

Air Europa customers will be able to book their flights from their app on Movistar

Air Europa and Movistar have collaborated to create an application within Movistar that, through the virtual assistant Aura, allowing users to improve their experience with the airline. The idea is that customers can buy plane tickets simply by using their voice via the television, and later they will be able to check in and select their seats... another example of digital transformation in the company

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Big Data and AI news

AI: the challenge of turning data into tangible value

On October 24th at BBVA's Open Summit 2019 event, representatives from three major companies, Telefónica, Google and BBVA, talked about the different applications of AI and how to turn data into tangible value for society. Elena Gil, CEO of LUCA, commented that the great challenge for companies is to generate value at a scale and for this, it is necessary to implement a highly structured strategy within the institutions and stressed the importance of having access to specialized teams and transforming the rest of the company.

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Big Data and AI news

LUCA employs Big Data to analyse tourism

Analysis of tourism is vital to public administrations to optimize commercial operations in their countries and Big Data is the key. Within LUCA tourism, information on the demographic of visitors and their movements through cities enables intelligent decision making. In Santander, August is their busiest month and they have experienced an increase in tourism by 94% compared to levels in 2017, with an increase particularly in international visitors. The Councillor for Tourism and the Mayor have pointed out that the challenge now for the city is increasing out of season tourism to avoid an over occupancy in the busy months of summer.

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Big Data and AI news

Digitalization, the antidote to deceleration

The United States is undoubtedly the country whose GDP increases the most over time, generates the most wealth and with one of the lowest unemployment rates in the world; and has one of the most digitalized economy. Why should you be interested? Several Nobel Prize winners such as Robert Solow, Michael Spence and Paul Romer have proven in different studies, over the years, how technology helps improve productivity. Today, with the 'DESI Digitalization Index' we can see the relationship between the economy and the digital society. It is already well known that Spain needs to address its digitalization efforts in order to improve its economy. This will require both public and private companies that have already digitalized to help the rest to transform themselves. Telefónica is the only company in Europe that offers all the digitalization technologies and services.

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Big Data and AI news

Atlético de Madrid football team already has its own Movistar Living App

The new Movistar Living App from Atlético de Madrid was presented at LUCA Innovation Day 2019 on Wednesday 16th October. It will be available to fans soon, through Telefonica devices under the model HaaC (Home as Computer) with which customers can communicate with their voice. Users will be able to access different audiovisual content related to the club, such as summaries and interviews.

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Big Data and AI news

Telefónica shows companies and organisations its corporate solutions based on AI

Telefónica brings together public and private companies and organisations in Madrid for LUCA Innovation Day 2019. An event created by LUCA, the Data and Artificial Intelligence (AI) unit of the multinational, where it presents its new products and services for the corporate segment, with the aim of improving the profitability and efficiency of these companies. Among the solutions and products proposed were the Movistar Living Apps or LUCA Suite.

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Big data & AI in telcos industry

AI and BD in the Telecoms Industry

The global business value of Artifical Intelligence is estimated to be in the trillions of dollars in the coming years. Richard Benjamins, AI & Big Data Ambassador at Telefonica, tells about the great applications of AI such as improved diagnosis of cancer, self-driving cars... and the reasons why AI became so powerful in the last decade. In addition to, the phases through large enterprises become data-driven and AI-powered, and how other aspects like trust, privacy, ethics, and social good are becoming key for sustainable growth.

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Telefonica ICT market leader Spain

Telefónica towards the spanish ICT market leadership

An interview with José Cerdán, CEO of Telefónica Business Solutions, in which he emphasizes that "we are leading the digital transformation of companies in Spain and the countries where we are present. We have the capacity to offer digital transformation, because we have already done so internally, we are making a process of adaptation to the market and the entire commercial force of the group is being formed in the new technologies ". In addition, he highlighted that "big data and artificial intelligence will register a very powerful evolution over the coming years".

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Telefónica excels in new business ventures

Telefónica excels in new business ventures

Telefónica continues with its advances into new business ventures linked with information technologies with special emphasis placed on the corporate sector. TELCO has advanced in areas such as the cloud, cybersecurity and big data, thanks to units such as LUCA, situated at Telefónica España as a third-party provider in the Spanish market only behind the likes of IBM and Indra, according to estimations from Gartner consultants.

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500 students are excited with new technologies

500 students are excited with new technologies

On the day of the Teleco Day Conference (UCAM), 500 high school students from different centres around the region, came together with the objective of demonstrating their desire for technology. Antonio Pita, responsible for LUCA Consulting & Analytics, gave the inaugural conference in which he discussed the application of Data Science to sport to improve the performance of sportspeople, like in cycling or e-sports with the Sports Analytics area of LUCA.

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Experts from LUCA analyse the state of Machine Learning in U-tad

Experts from LUCA analyse the state of Machine Learning in U-tad

In order to influence the need to develop responsible Machine Learning, four expert data scientists from LUCA will give this complete Master Class in interpreting the U-tad models. The experts will talk about the transparency of the models and how to interpret them, giving examples of models which are simple to interpret as well as models which are more difficult to interpret, and the dichotomy of the balance between performance and interpretability.

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“Conectivity is critical to the rural environment, because it opens up so many opportunities”

“Conectivity is critical to the rural environment, because it opens up so many opportunities”

According to UN data, 55% of people live in cities, expecting to increase by 13% by 2050 posing a great challenge also affecting Spain. During the forum in Segovia organised by the OMT, participants highlighted tourism’s role in curbing the depopulation of rural areas. Elena Gil stated that “Connectivity is critical for the rural environment because it opens up so many possibilities”. This view is the basis for promoting intelligence and data generation to promote sustainable tourism.

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"The challenge now is to understand that Big Data and IA projects have to be applied in an integral way within the organizations".

"The challenge now is to understand that Big Data and IA projects have to be applied in an integral way within the organizations".

An interview with Elena Gil, CEO of LUCA, about the confidence of Telefónica on Big Data and the consciousness of businesses on the need to make efficient use of the data which they generate. LUCA boasts a unique value within the big business market, thanks to the experience of Telefónica applying itself to a digital transformation project. This allows them to help businesses in an efficient way who want to go down the same path.

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Telefónica places creating value at the centre of its strategy

Telefónica places creating value at the centre of its strategy

In the Management Consolidation Report 2018, Telefónica set out the pillars for the future of a society based on sustainable and inclusive economic models. Additionally, they have reinforced the Privacy Policy for all countries and have developed the Ethical Principals of AI. Training workers around new commercial and technological skills is also underway, like Cloud or AI, with a 95% participation rate last year in some form of training on themes of Big Data and digital abilities.

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Álvarez-Pallete: “The challenge with the tourist sector is understanding and adapting to the client”

Álvarez-Pallete: “The challenge with the tourist sector is understanding and adapting to the client”

Telefónica President, José María Álvarez-Pallete, at the XIX World Travel and Tourism Council (WTTC) in Seville, upheld technology’s fundamental role in the future of the tourist sector with the main challenge being “to understand and adapt oneself” to the ever-changing needs of clients in a constantly fragmented market. Highlighting the essential role of Telefónica and its digital services, “the virtual and augmented reality”, Big Data, AI and IoT will be a fundamental part of the tourist experience”.

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Movistar follows the runners of the Madrid Half Marathon

Movistar follows the runners of the Madrid Half Marathon

The telecommunications company, in a presentation about the Movistar Half Marathon 2019, discussed the functionalities of its official application for the live monitoring of the trial and of the ProFuturo Solidarity Race running parallel, giving athletes an app to know in real time, their performance and to receive encouraging messages from friends and family. Once the test has finished, LUCA will process the data of the participants which will allow each runner to see personalised performance statistics.

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Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

The Valencia Tourism Foundation, with EDEM Business School, celebrated this day where top level experts in the tourism sector together with physicists, mathematicians and analysts, spoke about the importance of SIT and of its imminent implementation in small businesses and other companies linked to the tourism world. Miguel Nieto, industry head at LUCA, has participated, demonstrating the usefulness of utilising Big Data in a city like Valencia, based on specific objectives, for more efficient and sustainable management.

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“Businesses can find a great ally for digitalisation with Telefónica”

“Businesses can find a great ally for digitalisation with Telefónica”

Interview with Ma Jesús Almazor, Chief Executive of Telefónica Spain, who talks about the big challenge posed by the digital transformation of many companies, as well as those who need to transform themselves to provide these services. Telefónica with the four pillars of the new company programme (relevance, revenues, returns, responsibility and motivation), is committed to offering a unique proposal supported by the best telecommunications network and five major business areas; Among them, LUCA, Telefónica’s data unit.

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Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

The Chinese technology JD Digits has become a Smart Steps investor with the ‘joint venture’ created in 2015 by Telefónica and China Unicom to offer ‘Big Data’ services to corporate clients in China. “Counting on JD Digits as a business strategy acts as recognition of the potential of our Big Data technologies, which we offer to corporate clients all around the world through LUCA, our data unit”, stated Jacobo García-Palencia, Director of Strategic Alliances at Telefónica.

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Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

Telefónica and the World Tourism Organisation (WTO), announced this Tuesday, an alliance to collaborate in the development and implementation of entrepreneurship and training initiatives allowing a more competitive tourism sector whilst reinforcing its long-term sustainability. Further analysis through Big Data allows effective management of challenges with Latin American and European tourism and the extraction of useful conclusions to help with policy making decisions. LUCA is working with local and national tourist organisations in 8 Latin American countries.

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Chema Alonso: “artificial intelligence has started to outperform human beings”

Chema Alonso: “artificial intelligence has started to outperform human beings”

Chema Alonso gave a lecture during the Pilot Forum titled “Big Data and Artificial Intelligence for bad boys”. He revealed what advances are taking place in AI, getting closer to overcoming human beings, as well as addressing of technology for businesses. He stated tht, “in this evolution and implantation of technology in businesses, there are certain barriers like the lack of talent. Technology is demanding that training centre and the training of professors are changed drastically”.

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The “dark-side” of the all-powerful Artificial Intelligence

The “dark-side” of the all-powerful Artificial Intelligence

At the I-COM Global Event 2019, the most important annual event in the world of Smart Data Marketing, data experts investigate the damage and harm erroneous AI in development can do to brands. Richard Benjamins, Data & AI Ambassador at Telefónica expressed how, “artificial intelligence is an erroneous opportunity for businesses” and that “machines still learn based on tests”. Companies like Telefónica are starting to act to keep ethical principles intact.

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Movistar extends its student support to 2021

Movistar extends its student support to 2021

Telefónica celebrates the renewal of its sponsorship of the Movistar Student Basketball Club for at least 2 more seasons. Emilio Gayo, Telefónica’s President talks about the technological contributions made by Telefónica to the sport, “through LUCA we support the development of tools which aid in the decisions of the technical personnel of the club as well as to improve sporting performance, thanks to advanced data analysis dashboards for teams and players”.

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Just like that there will be in the office and the shop of the future

Just like that there will be in the office and the shop of the future

The Digital Enterprise Show from the 21st to the 23rd May will have Telefónica taking part for the first time presenting its 360º view of the digital transformation and its application in the business world. Chema Alonso, Ferran Adrià and José María Cuellar will be the three ambassadors present. Elena Gil, CEO of LUCA, Telefónica´s data unit, will talk about connecting big data and artificial intelligence with business to see how they can accelerate the transformation process.

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From Telefónica to Repsol: this is how AI is used in Spain

From Telefónica to Repsol: this is how AI is used in Spain

Big companies from multiple sectors already employ AI in order to accelerate their innovation and improve their competitiveness. Telefónica, thanks to the data unit LUCA, optimizes the deployment of networks with AI and advanced analytics, thus achieving investment efficiency; as well as efficiency in the prediction of churn or in the adaptation of a commercial offer in order to drive innovation in the corporate clients’ businesses thanks to a better understanding of those clients.

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Rafa Nadal challenges the new technologies

Rafa Nadal challenges the new technologies

The 11-time Roland Garros champion combines his playing ability with advances in Virtual Reality, Big Data, Machine Learning and Artificial Intelligence. This technology is changing the way we relate to different fields especially sport, therefore LUCA has invested the most cutting-edge advances in these technologies into tennis players. The available data can be analysed in detail to offer insights to the athletes on how to improve.

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The 9 greats of big data in Spain

The 9 greats of big data in Spain

The “Universo Penteo” on Big Data & Analytics Integrators 2019 shows how Telefónica extends its Big data and analytics services rendered on an internal level, offering clients our know-how and innovative solutions. Also highlighting our positioning, which was reinforced after the inclusion of Synergic Partners and the impulse of LUCA, giving a significant rise in clients in the past year.

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V Awards We Are All Students 2019 recognise innovation and values

V Awards We Are All Students 2019 recognise innovation and values

In the 5th “Todos somos estudiantes” Awards Ceremony of Movistar Estudiantes, the people and entities who share the values making it such a special club have been recognised. LUCA’s Sports Analytics area received the award for Innovation and Creation and Antonio Magariños for his collaboration with the Movistar Students basketball team developing tools to support decision making and to improve sporting performance, thanks to advances data analysis dashboards for teams and players.

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Telefónica launches the 4th edition of the awards for the best data analytics projects

Telefónica launches the 4th edition of the awards for the best data analytics projects

At LUCA we have launched the 4th edition of the Data Science Awards for the best data analytics projects. Here we recognise analytical talent and the work of data analytics professionals in Spain in fields such as sport, health, the detection of ‘fake news’ and the environment. Through three categories of awards we want to detect and show the new trends in the application of data science, which is having a growing impact on business and society.

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The Internet of Things against depopulation

The Internet of Things against depopulation

The Junta de Castilla y León with LUCA technology implemt a Territorial Rural Intelligence project. “At LUCA, we firmly believe in the possibilities of big data and artificial intelligence in helping with the development and sustainability of rural areas. Ultimately, we try to use big data to make the best decisions, to connect and streamline these rural zones and to help them in creating the most appropriate strategies for encouraging tourism”, concluded Elena Gil, CEO of LUCA.

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Vivo launches Big Data service to fight fraud

Vivo launches Big Data service to fight fraud

Vivo’s new Big Data ‘Antifraude’ service through its B2B uni Vivo Empresas which was presented during the Cian 2019 exhibition. It aims to reduce the risk of deception from customers applying for credit or purchasing services or products by providing a classification for the authenticity of the registered information by comparing it to data from Vivo’s database and network. This service is capable of processing large volumes of data with low latency and APIs for simple integration.

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Elena Gil: “Businesses should take the lead and self-regulate themselves in the use of artificial intelligence”

Elena Gil: “Businesses should take the lead and self-regulate themselves in the use of artificial intelligence”

As explained by Elena Gil, CEO of LUCA, the data unit of Telefónica, “big data and artificial intelligence are two terms which need each other and feedback to one another.”. Elena Gil highlights how AI has existed for a long time, and now it is a reality thanks to the large amount of data and the capacity to process it in an efficient way, which is precisely what big data provides.

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LUCA Talk employees training
17 DEC
16:00

LUCA TALKS

LUCA Talk: A company's transformation must begin with training

In this webinar, our experts Natàlia Mata, Global Head of LUCA Academy, and Víctor González, Science Manager and Academic Coordinator, will explain the process we follow in order to transform our clients and how we have perfected this in the last 4 years. Right from the recruitment process which accurately selects profiles and courses that maximize their potential, to monitoring their performance after training. This incorporates our own methodology where we prioritize training programs that closely simulate the type of situations that these profiles will encounter in their new positions.

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World Congress & Exhibition
1/2 APR

OTHERS

Global Robot Expo - World Congress & Exhibition

The GR-EX fair will be held in IFEMA, Madrid, on the 1st and 2nd of April. It is an international fair for innovation, robotics, and other technologies. In addition, its multisectoral approach allows the development of relationships between professionals and companies that do not normally get the chance to meet at events. The congress will offer thematic talks and round tables in which attendees can learn about the latest trends in the sector.

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Success Story: LUCA Transit and Highways England
Artificial Intelligence Big Data

Success Story: LUCA Transit and Highways England

11 Dec — Blog LUCA
Success Story: Using Big Data to improve Tourism with Iberostar
Artificial Intelligence Big Data

Success Story: Using Big Data to improve Tourism with Iberostar

10 Dec — Blog LUCA
Artificial Intelligence in the Industrial Sector: the success story of Repsol
Artificial Intelligence Big Data

Artificial Intelligence in the Industrial Sector: the success story of Repsol

5 Dec — Blog LUCA
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