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LUCA in the most outstanding media outlets

You can find various mentions of our company in the most well-known media in our news section.

See our publications on Artificial Intelligence
Big data & AI in telcos industry

AI and BD in the Telecoms Industry

The global business value of Artifical Intelligence is estimated to be in the trillions of dollars in the coming years. Richard Benjamins, AI & Big Data Ambassador at Telefonica, tells about the great applications of AI such as improved diagnosis of cancer, self-driving cars... and the reasons why AI became so powerful in the last decade. In addition to, the phases through large enterprises become data-driven and AI-powered, and how other aspects like trust, privacy, ethics, and social good are becoming key for sustainable growth.

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Telefonica ICT market leader Spain

Telefónica towards the spanish ICT market leadership

An interview with José Cerdán, CEO of Telefónica Business Solutions, in which he emphasizes that "we are leading the digital transformation of companies in Spain and the countries where we are present. We have the capacity to offer digital transformation, because we have already done so internally, we are making a process of adaptation to the market and the entire commercial force of the group is being formed in the new technologies ". In addition, he highlighted that "big data and artificial intelligence will register a very powerful evolution over the coming years".

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Telefónica excels in new business ventures

Telefónica excels in new business ventures

Telefónica continues with its advances into new business ventures linked with information technologies with special emphasis placed on the corporate sector. TELCO has advanced in areas such as the cloud, cybersecurity and big data, thanks to units such as LUCA, situated at Telefónica España as a third-party provider in the Spanish market only behind the likes of IBM and Indra, according to estimations from Gartner consultants.

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500 students are excited with new technologies

500 students are excited with new technologies

On the day of the Teleco Day Conference (UCAM), 500 high school students from different centres around the region, came together with the objective of demonstrating their desire for technology. Antonio Pita, responsible for LUCA Consulting & Analytics, gave the inaugural conference in which he discussed the application of Data Science to sport to improve the performance of sportspeople, like in cycling or e-sports with the Sports Analytics area of LUCA.

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Experts from LUCA analyse the state of Machine Learning in U-tad

Experts from LUCA analyse the state of Machine Learning in U-tad

In order to influence the need to develop responsible Machine Learning, four expert data scientists from LUCA will give this complete Master Class in interpreting the U-tad models. The experts will talk about the transparency of the models and how to interpret them, giving examples of models which are simple to interpret as well as models which are more difficult to interpret, and the dichotomy of the balance between performance and interpretability.

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“Conectivity is critical to the rural environment, because it opens up so many opportunities”

“Conectivity is critical to the rural environment, because it opens up so many opportunities”

According to UN data, 55% of people live in cities, expecting to increase by 13% by 2050 posing a great challenge also affecting Spain. During the forum in Segovia organised by the OMT, participants highlighted tourism’s role in curbing the depopulation of rural areas. Elena Gil stated that “Connectivity is critical for the rural environment because it opens up so many possibilities”. This view is the basis for promoting intelligence and data generation to promote sustainable tourism.

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"The challenge now is to understand that Big Data and IA projects have to be applied in an integral way within the organizations".

"The challenge now is to understand that Big Data and IA projects have to be applied in an integral way within the organizations".

An interview with Elena Gil, CEO of LUCA, about the confidence of Telefónica on Big Data and the consciousness of businesses on the need to make efficient use of the data which they generate. LUCA boasts a unique value within the big business market, thanks to the experience of Telefónica applying itself to a digital transformation project. This allows them to help businesses in an efficient way who want to go down the same path.

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Telefónica places creating value at the centre of its strategy

Telefónica places creating value at the centre of its strategy

In the Management Consolidation Report 2018, Telefónica set out the pillars for the future of a society based on sustainable and inclusive economic models. Additionally, they have reinforced the Privacy Policy for all countries and have developed the Ethical Principals of AI. Training workers around new commercial and technological skills is also underway, like Cloud or AI, with a 95% participation rate last year in some form of training on themes of Big Data and digital abilities.

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Álvarez-Pallete: “The challenge with the tourist sector is understanding and adapting to the client”

Álvarez-Pallete: “The challenge with the tourist sector is understanding and adapting to the client”

Telefónica President, José María Álvarez-Pallete, at the XIX World Travel and Tourism Council (WTTC) in Seville, upheld technology’s fundamental role in the future of the tourist sector with the main challenge being “to understand and adapt oneself” to the ever-changing needs of clients in a constantly fragmented market. Highlighting the essential role of Telefónica and its digital services, “the virtual and augmented reality”, Big Data, AI and IoT will be a fundamental part of the tourist experience”.

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Movistar follows the runners of the Madrid Half Marathon

Movistar follows the runners of the Madrid Half Marathon

The telecommunications company, in a presentation about the Movistar Half Marathon 2019, discussed the functionalities of its official application for the live monitoring of the trial and of the ProFuturo Solidarity Race running parallel, giving athletes an app to know in real time, their performance and to receive encouraging messages from friends and family. Once the test has finished, LUCA will process the data of the participants which will allow each runner to see personalised performance statistics.

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Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

The Valencia Tourism Foundation, with EDEM Business School, celebrated this day where top level experts in the tourism sector together with physicists, mathematicians and analysts, spoke about the importance of SIT and of its imminent implementation in small businesses and other companies linked to the tourism world. Miguel Nieto, industry head at LUCA, has participated, demonstrating the usefulness of utilising Big Data in a city like Valencia, based on specific objectives, for more efficient and sustainable management.

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“Businesses can find a great ally for digitalisation with Telefónica”

“Businesses can find a great ally for digitalisation with Telefónica”

Interview with Ma Jesús Almazor, Chief Executive of Telefónica Spain, who talks about the big challenge posed by the digital transformation of many companies, as well as those who need to transform themselves to provide these services. Telefónica with the four pillars of the new company programme (relevance, revenues, returns, responsibility and motivation), is committed to offering a unique proposal supported by the best telecommunications network and five major business areas; Among them, LUCA, Telefónica’s data unit.

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Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

The Chinese technology JD Digits has become a Smart Steps investor with the ‘joint venture’ created in 2015 by Telefónica and China Unicom to offer ‘Big Data’ services to corporate clients in China. “Counting on JD Digits as a business strategy acts as recognition of the potential of our Big Data technologies, which we offer to corporate clients all around the world through LUCA, our data unit”, stated Jacobo García-Palencia, Director of Strategic Alliances at Telefónica.

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Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

Telefónica and the World Tourism Organisation (WTO), announced this Tuesday, an alliance to collaborate in the development and implementation of entrepreneurship and training initiatives allowing a more competitive tourism sector whilst reinforcing its long-term sustainability. Further analysis through Big Data allows effective management of challenges with Latin American and European tourism and the extraction of useful conclusions to help with policy making decisions. LUCA is working with local and national tourist organisations in 8 Latin American countries.

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Chema Alonso: “artificial intelligence has started to outperform human beings”

Chema Alonso: “artificial intelligence has started to outperform human beings”

Chema Alonso gave a lecture during the Pilot Forum titled “Big Data and Artificial Intelligence for bad boys”. He revealed what advances are taking place in AI, getting closer to overcoming human beings, as well as addressing of technology for businesses. He stated tht, “in this evolution and implantation of technology in businesses, there are certain barriers like the lack of talent. Technology is demanding that training centre and the training of professors are changed drastically”.

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The “dark-side” of the all-powerful Artificial Intelligence

The “dark-side” of the all-powerful Artificial Intelligence

At the I-COM Global Event 2019, the most important annual event in the world of Smart Data Marketing, data experts investigate the damage and harm erroneous AI in development can do to brands. Richard Benjamins, Data & AI Ambassador at Telefónica expressed how, “artificial intelligence is an erroneous opportunity for businesses” and that “machines still learn based on tests”. Companies like Telefónica are starting to act to keep ethical principles intact.

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Movistar extends its student support to 2021

Movistar extends its student support to 2021

Telefónica celebrates the renewal of its sponsorship of the Movistar Student Basketball Club for at least 2 more seasons. Emilio Gayo, Telefónica’s President talks about the technological contributions made by Telefónica to the sport, “through LUCA we support the development of tools which aid in the decisions of the technical personnel  of the club as well as to improve sporting performance, thanks to advanced data analysis dashboards for teams and players”.

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Just like that there will be in the office and the shop of the future

Just like that there will be in the office and the shop of the future

The Digital Enterprise Show from the 21st to the 23rd May will have Telefónica taking part for the first time presenting its 360º view of the digital transformation and its application in the business world. Chema Alonso, Ferran Adrià and José María Cuellar will be the three ambassadors present. Elena Gil, CEO of LUCA, Telefónica´s data unit, will talk about connecting big data and artificial intelligence with business to see how they can accelerate the transformation process.

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From Telefónica to Repsol: this is how AI is used in Spain

From Telefónica to Repsol: this is how AI is used in Spain

Big companies from multiple sectors already employ AI in order to accelerate their innovation and improve their competitiveness. Telefónica, thanks to the data unit LUCA, optimizes the deployment of networks with AI and advanced analytics, thus achieving investment efficiency; as well as efficiency in the prediction of churn or in the adaptation of a commercial offer in order to drive innovation in the corporate clients’ businesses thanks to a better understanding of those clients.

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Rafa Nadal challenges the new technologies

Rafa Nadal challenges the new technologies

The 11-time Roland Garros champion combines his playing ability with advances in Virtual Reality, Big Data, Machine Learning and Artificial Intelligence. This technology is changing the way we relate to different fields especially sport, therefore LUCA has invested the most cutting-edge advances in these technologies into tennis players. The available data can be analysed in detail to offer insights to the athletes on how to improve.

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The 9 greats of big data in Spain

The 9 greats of big data in Spain

The “Universo Penteo” on Big Data & Analytics Integrators 2019 shows how Telefónica extends its Big data and analytics services rendered on an internal level, offering clients our know-how and innovative solutions. Also highlighting our positioning, which was reinforced after the inclusion of Synergic Partners and the impulse of LUCA, giving a significant rise in clients in the past year.

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V Awards We Are All Students 2019 recognise innovation and values

V Awards We Are All Students 2019 recognise innovation and values

In the 5th “Todos somos estudiantes” Awards Ceremony of Movistar Estudiantes, the people and entities who share the values making it such a special club have been recognised. LUCA’s Sports Analytics area received the award for Innovation and Creation and Antonio Magariños for his collaboration with the Movistar Students basketball team developing tools to support decision making and to improve sporting performance, thanks to advances data analysis dashboards for teams and players.

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Telefónica launches the 4th edition of the awards for the best data analytics projects

Telefónica launches the 4th edition of the awards for the best data analytics projects

At LUCA we have launched the 4th edition of the Data Science Awards for the best data analytics projects. Here we recognise analytical talent and the work of data analytics professionals in Spain in fields such as sport, health, the detection of ‘fake news’ and the environment. Through three categories of awards we want to detect and show the new trends in the application of data science, which is having a growing impact on business and society.

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The Internet of Things against depopulation

The Internet of Things against depopulation

The Junta de Castilla y León with LUCA technology implemt a Territorial Rural Intelligence project. “At LUCA, we firmly believe in the possibilities of big data and artificial intelligence in helping with the development and sustainability of rural areas. Ultimately, we try to use big data to make the best decisions, to connect and streamline these rural zones and to help them in creating the most appropriate strategies for encouraging tourism”, concluded Elena Gil, CEO of LUCA.

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Vivo launches Big Data service to fight fraud

Vivo launches Big Data service to fight fraud

Vivo’s new Big Data ‘Antifraude’ service through its B2B uni Vivo Empresas which was presented during the Cian 2019 exhibition. It aims to reduce the risk of deception from customers applying for credit or purchasing services or products by providing a classification for the authenticity of the registered information by comparing it to data from Vivo’s database and network. This service is capable of processing large volumes of data with low latency and APIs for simple integration.

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Elena Gil: “Businesses should take the lead and self-regulate themselves in the use of artificial intelligence”

Elena Gil: “Businesses should take the lead and self-regulate themselves in the use of artificial intelligence”

As explained by Elena Gil, CEO of LUCA, the data unit of Telefónica, “big data and artificial intelligence are two terms which need each other and feedback to one another.”. Elena Gil highlights how AI has existed for a long time, and now it is a reality thanks to the large amount of data and the capacity to process it in an efficient way, which is precisely what big data provides.

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